Dynamic marketing leader with expertise in global strategy, direct-to-consumer growth, and data-driven insights. Successfully managed multi-million-pound budgets, launched innovative products in international markets, led cross-functional teams, enhanced brand equity, and fostered partnerships with major global platforms and agencies.
Spearheaded a 30% direct-to-consumer sales transition, launched innovative products in new markets, managed £600M+ media investments, enhanced SEO performance, built a global graduate programme, integrated AI-driven insights, and led multi-regional teams for exceptional marketing and brand growth.
